Creating them (at first) may not be as sexy as some of the educational, "brand building", keyword research content you're used to. But, from my own personal experience, I can tell you that it is more valuable to create it. Related: How to Create a Powerful Monthly Content ROI Newsletter You don't have to wait (probably) weeks or months to see organic traffic benefits from the keyword plays you're trying to make.
Conversely, if you do your job right, you'll immediately see the bottom-line ROI your content brings to your company. Most importantly, your sales team will be in your corner, telling leadership how valuable your work is. Basically, you never have to prove industry mailing list worth to anyone. Everyone will see it. Finally, how do you create rockstar sales support content? If you're already creating content, I have good news for you. You don't need to reinvent the wheel when it comes to: write an introduction write blog posts
Write a non-garbage conclusion Repurpose written content for video Build trust and feel comfortable in front of the camera and many more. The only difference is how you get and brainstorm actual sales enablement topics for your written and video content strategy. As you might have guessed, it does involve being best friends with your sales team.