Internal links are links from one page on your website to another. They help visitors get from page to page, distribute PageRank around your site, and help Google to understand your content.
You can find relevant internal linking opportunities in a few ways, but the Link opportunities report in Ahrefs’ Site Audit is arguably the easiest and quickest. Here’s how to do it:
Sign up for a free Ahrefs Webmaster Tools (AWT) account
Crawl your site with Site Audit
Go to the Link opportunities report
You’ll see a list of source pages, keywords, and target pages. The source page is where we suggest you link from, the target page is where we suggest you link to, and the keyword is a suggested anchor text.
Internal linking opportunity via Ahrefs' Site Audit
There will likely be a lot of suggestions here, so it’s worth initially focusing on adding internal links to your most important pages. To do this, enter the URL of an important page in the search filter and switch the match type to “Target page.”
For example, we see 140 internal linking opportunities for our beginner’s guide to keyword research:
Internal linking opportunities to our keyword research guide via Ahrefs' Site Audit
Recommended reading: Internal Links for SEO: An Actionable Guide
6. Improve page experience signals
Google rolled out its page experience update on mobile in 2021. In February 2022, the company began rolling it out on desktop.
Here are the factors it includes for desktop:
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Core web vitals
Absence of intrusive interstitials
You’ll probably already know if you have intrusive interstitials (if not, check Google’s advice here), and you should have switched to HTTPS years ago. That leaves Core Web Vitals, which are speed metrics that measure user experience like visual load, visual stability, and interactivity.
To check if your Core Web Vitals need work, use the Core Web Vitals report in Google Search Console or the Performance report in Ahrefs’ Site Audit.
Page experience signals via the Performance report in Ahrefs' Site Audit
Page experience signals like Core Web Vitals are important for SEO, but it’s important to keep a level head. As Patrick Stox notes in his guide to CWV, Core Web Vitals are one of over 200 ranking factors. They’re unlikely to be a particularly strong signal, but it’s always worth improving them if they’re poor to give your visitors a better experience. The SEO benefits are just the icing on the cake.