Good email marketers understand that there are different types of people on the subscriber list with different interests and behaviors, so they need to be categorized individually and send different emails. there is. Buyer Persona-Single Grain sauce When you divide a subscriber list based on specific criteria such as demographics, region, psychographics, or behavior, this is called segmentation. Segmented email lists help you get more open, CTR, and conversions while improving customer engagement. AI and machine learning can easily identify accurate and hidden details of your customers and effectively segment them into clear groups, saving you time and resources.

This is an example of whatsapp database personalized email with RescueTime , a time management software that investigates customer behavior and sends it as an analysis report . In this example, all emails are customized based on customer behavior. RescueTime learn more: A complete guide to the development and use of buyer personas Attract the right prospects in a buyer persona (includes step-by-step template!) The right email at the right time It's paramount to get your attention, as huge numbers of emails flood your inbox every day. In marketing, timing is everything. If you send too many emails to the right people at the wrong time, you run the risk of permanent loss. Marketers need to send the right email to the right person when the right person is most likely to open it. Finding the best time for each customer to open a message can be very time consuming, as it must be determined by looking at past behavior.

AI and predictive analytics have made it easier for marketers to investigate customer behavior, generate insights, and build email automation systems based on this particular data. Therefore, AI algorithms can be used to determine the best time to send the relevant email to all customers. When sent at the right time (perhaps a mild Sunday morning), this email from Jack Wills reminds customers of unpurchased items in their carts and gives them an incentive for free delivery. Chance of success. On the other hand, it was sent on a busy Monday morning, so it's unlikely to open.